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Video Games Marketing Guns and Violence

Resource: http://www.slate.com/blogs/the_slatest/2012/12/25/gun_violence_video_games_and_gun_makers_quietly_partner_in_marketing_efforts.html
I don't believe this is anything new, but I ran across this slate contribution by Abby Ohlheiser. Keeping in mind that Ohlheiser did not editorialize the issue but was just responsibly reporting it, I thought I'd put my two cents in.

The article points out that gun manufacturers are being marketed in popular games like Battlefield 3 and Call of Duty. I will admit that I am not immune to this technique. I first fell in love with the AK-47 after it became my weapon of choice in Call of Duty 4 - Modern Warfare. I eventually would purchase my very own AK-47 because of this affection. Most marketing ploys are wasted on me, so if this one worked, there is probably something to the formula.

That said, I still have no interest in doing anything violent with my AK. It is just a big boy toy that I enjoy going owning and firing at the range.



If any part of the gun conversation needs to include the influence of video games or what guns people like because of them, its probably a minimal part at best. I feel confident the crux of the problem lies elsewhere.


About the Author:
Michael is a career programmer who started easy bake gun club with his friends when they couldn't go shooting because of the great ammo shortage of 2012. When he isn't writing code or shooting guns, he can be found playing video games or recording sissy new wave nerd rock.

Posts: News / Video Games Marketing Guns and Violence

Posted By: Jayson
01/08/13 01:46 PM

Ahh crap, you're right. Its working on me to. I watched the National Championship game last night and now I want to date (I say date as to not be rude) Miss Alabama.

I call BS. It's a game, I like a lot of the guns on that game also but have no interest in buying an MP7 and annihilating a classroom. This blame game is a cop out, a cowards way out. Since these shooters usually kill themselves this is just a means to shift the blame to someone/something that is still around to direct their anger. It couldn't possibly be my fault, it must be those damn video games / gun manufacturers / high capacity magazines / NRA / violent TV and movies / etc....
Posted By: Tisiphone
01/08/13 03:57 PM

Me too, on the buying bit... I do kind of want a Walther PPK, for when I get my big action hero movie gig. :) That said, it's really sad to me to see the video games industry blaming the NRA, and the NRA blaming the video games industry, while everybody else blames both of them for what I think are bigger societal problems that we really need to tackle. Even the way we communicate and relate to one another has changed drastically in the last quarter century.

Well, to be honest, I'm the poster child for what they think a violent person would be - video gamer, gun owner, live alone, play RPGs, military service, etc... but I like pretty much everybody! I feel bad when I hurt people's feelings!
Posted By: Michael
01/08/13 04:15 PM

If you didn't play RPGs, id think you were well balanced and no threat at all...but NOW...
Posted By: Tisiphone
01/08/13 04:32 PM

There aren't even any good rifles in Dungeons and Dragons.
Posted By: Jayson
01/08/13 04:36 PM

Off subject: got the return label and service number from S&W for my PPK/S today.
Back on: Dungeons and Dragons didn't have guns? Why did anyone play then?
Posted By: Michael
01/08/13 08:00 PM

cause it was cooler than playing football, drinking beer and getting laid.
Posted By: Jayson
01/08/13 09:32 PM

Well, I got to do a lot of 2 of those anyhow.
Posted By: Jason
01/08/13 09:37 PM

Yup.

Who on earth would want to go home to AJ McCarron's girlfriend?

Pfft! Give me a nerdy girl with a CCW any day.