The Benchmark for 22 Rifles â€“ Experience the Tradition. The RugerÂ® 10/22Â® rifle is Americaâ€™s favorite 22 LR rifle, with proven performance in a wide range of styles for every rimfire application. Ideally suited for informal target shooting, "plinking," small game hunting and action-shooting events, Ruger has sold millions of 10/22 rifles since their introduction in 1964. With its legendary action and renowned reliable rotary magazine, all 10/22 rifles are sleek, perfectly balanced, rugged and superbly accurate. With a variety of choices â€“ from the standard 10/22 Carbine, to the tack-driving accuracy of the Target model, the 10/22 is still todayâ€™s most popular 22 rifle. It looks right, feels right, shoots right and continues to perform under heavy use - inspiring the most fanatical loyalty from its owners. With proven design, legendary reliability and the modern features demanded by todayâ€™s 22 LR shooters, these firearms are priced right to make keeping tradition affordable.